免费日韩片_欧美成人精品一区二区男人小说_国产乱码一区二区三区四区_国产精品国产三级国产aⅴ入口_成人看的污污超级黄网站免费_欧美一级在线免费观看_成人午夜免费无码福利片_国产乱人伦偷精品视频色欲_aaa少妇高潮大片免费看_国产精品1234_亚洲精品国产suv一区88_中文字字幕在线中文无码_精品亚洲区_午夜九九九_国产av国片精品jk制服丝袜_色综合亚洲_亚洲成av人片无码bt种子下载_欧美色就色_精品少妇的一区二区三区四区_男人用嘴添女人下身免费视频

By Ma Yuan & Chen Hongyu, Research Team on “Antitrust and Fair Competition for Internet Platforms”, Enterprise Research Institute, DRC

Research Report, No.201, 2021 (Total 6266) 2021-7-19

Abstract: A batch of Internet platforms have emerged in China’s e-commerce, food and beverage takeaways, taxi-hailing service and other fields. While supporting digital development of businesses, these enterprises charge multiple fees from transaction commissions, delivery service fees, marketing costs to payment service fees. In comparison, China’s E-commerce platforms charge lower transaction commissions than their international counterparts, but the rapid increase in their marketing costs, price raise by regional agents and seductive loaning practice have become major public concerns nowadays. Sample merchants’ data show that the payment for on-line platforms account for over 21% in the revenue of the platforms, and the income increase brought by every yuan of platform fee for the merchants has started to fall. To stem this momentum, it is necessary to build a digital eco-system for mutual benefit and co-existence, with improved charging rules on the part of the platforms, strengthened monitoring for competition, and regulated online marketing order. Tailored measures need to be adopted for different platforms to lower merchants’ overall costs, and references for determining price fairness on the platforms also should be studied and put into place.

Keywords: platforms, merchants, commissions, marketing, overall costs