Conrad Macao will support Hong Kong Cancer Fund's Pink Revolution in October. [Photo provided to chinadaily.com.cn]

Conrad Macao will run special programs for the entire month of October this year to support the Hong Kong Cancer Fund's Pink Revolution, an annual campaign that seeks to raise awareness and funds for breast cancer research, the hotel recently announced.

A major sponsor of the campaign for three years in a row, Conrad Macao has pledged to donate a portion of its proceeds to the fund, including those collected from selling its popular bear and rubber duck merchandise, in limited pink editions.

Pink is the theme for floral arrangements and decorations in the hotel in October. In addition, on Fridays that month, members of the management and staff will add something pink to their uniforms, regular e-mails and handwritten guest cards.

"Breast cancer is the most prevalent type of cancer among women in Hong Kong and is also of significant concern in Macao and around the world, regardless of age," general manager Bede Barry said in a statement.

The hotel has enlisted the support of a number of international and local celebrities to help drive the cause, including South Korean actor Jung Suk Won.

This year, a lucky guest who stays at the hotel during the campaign and also donates money for the cause will win a necklace specially designed by Arte Madrid, a Spanish jewelry brand.

Related:

Beijing kids get fatter: Survey

Art show at Beijing hospital