Sales for the adidas Group in China grew 7 percent in 2013, according to its annual financial results.

The growth in sales is evidence that the brand is strengthening its position in all sportswear markets and expanding its retail footprint in lower-tier markets, said Colin Currie, managing director of adidas Group Greater China.

"Our deep understanding of the Chinese consumer and marketplace has fueled our growth and has made adidas one of the hottest brands in China," he said.

Currie is confident the company's momentum will carry over into this year. The company has a pipeline of new products, marketing campaigns and projects for the 2014 FIFA World Cup.