"The Chinese football market, based on the world's most population, boosting by the government policy, have the chance to build a larger market than the English Premier league one day," said net user Wukezhiyi.

Some investors believe, it is more suitable to value the club under an internet business model rather than traditional ones.

"With e-commerce giant Alibaba holding 37.81 percent of its shares, the club could be recognized as an internet company," said Liu Jiawei, an investor who runs a private equity based in Guangdong.

Last month, Zhang Dazhong, CEO of Alibaba's subsidiary company Alisports, become a board member of Evergrande club, which triggered the imagination around the market that the club will take bolder steps on e-commerce.

Evergrande, however, started the season slowly only with a draw and two defeats in their first three matches.

"The most important and also the easiest thing to persuade the investors is that the club should continue to go for more titles and keep a high profile," Liu said.