China's Anbang insurance group, an active acquirer on the international scene, has officially launched its mobile app on Tuesday.

The user-oriented app, "Anbang in hand", was introduced at Anbang Customer Day 2015. It provides all ranges of built-in services Anbang has to offcer including insurance, finance, and service files for members.

"The goal of Anbang is to provide all-pack services towards our customers around the world," says Yao Dafeng, Anbang's Vice President. "The online platforms can make us get in touch with the customers at anytime, anywhere."

The company currently holds more than 20 million customers worldwide. With a global business network, Anbang now sees its target markets among the foreign private banks and international companies.

In an attempt to meet the demands of high-end global customers, Anbang is providing customized services with an organized database, which uses the company's global experience in a digital way.

"Anbang will become a digital company, with a simple organizational structure, providing all the services online," says Anbang's CEO Wu Xiaohui.

It is expected that Anbang's online service platform will also back up the company's international performance.

Since the purchase of New York's Waldorf Astoria Hotel last October, Anbang Insurance has bought more banks, hotels and insurance companies across the continents. Anbang's recent acquisition the VIVAT in Holland and Tong Yang Life Insurance in South Korea makes Anbang the first Chinese company to enter the insurance markets of the two countries.

Now in China, online insurance service is a thriving industry. According to insurance association of China, during the first half year of 2015, the premium of online insurance service has accumulated up to 81.6 billion yuan, with a year on year growth of 160 percent.

In July, China Insurance Regulatory Commission released the Interim Measures for the Supervision of the Internet Insurance Business in accordance with the prosperous new business field.