Top Chinese e-commerce conglomerate Alibaba Group Holding Ltd has given cross-border business a strong push by announcing plans to buy a stake in Singapore Post Ltd, a move that for the first time directly connects China's e-commerce system with overseas logistics. Ju Huanzong / Xinhua

Top Chinese e-commerce conglomerate Alibaba Group Holding Ltd has given cross-border business a strong push by announcing its plans to buy a stake in Singapore Post Ltd, a move that for the first time directly connects China's e-commerce system with overseas logistics.

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The two sides announced on Wednesday that SingPost and Alibaba Investment Ltd, a wholly owned subsidiary of Alibaba Group, have entered into an investment agreement under which Alibaba Investment will invest S $312.5 million ($249 million) to purchase 30 million existing ordinary shares and 190.096 million new ordinary shares, to allow Alibaba to take a 10.35 percent stake in SingPost upon completion.

Alibaba and the publicly traded SingPost also inked a memorandum of understanding to build an "international e-commerce logistics platform", aiming to seize an e-commerce opportunity in Southeast Asia's potentially huge market.

According to Alibaba's statement on Wednesday, the collaboration will give the Hangzhou-based e-commerce giant access to SingPost's international logistics capabilities, infrastructure and delivery networks.

Alibaba Group Chief Operating Officer Daniel Zhang said in a statement that the deal will allow Alibaba to "leverage SingPost's strong delivery networks and end-to-end e-commerce logistics solutions to facilitate international e-commerce."

Finding cross-border solutions has been one of Alibaba's top priorities as the company is already the dominant player inside China, controlling more than 80 percent of the country's online shopping market, said analysts.

"Logistics and delivery are the most difficult part to develop in cross-border e-commerce," said Lu Zhenwang, an independent Internet expert and chief executive officer of the Shanghai-based Wanqing Consultancy. "With its investment in SingPost, Alibaba has largely improved its weakest link in terms of expanding to overseas markets."