A series of outdoor concerts will be held in the public areas around Qiantan, a new urban center on the east bank of the Huangpu River, which was part of the venue for the World Expo 2010. The area spans from Taikoo Li Qiantan and the Crystal Plaza to New Bund Red Lane and Qiantan Leisure Park.

"You can encounter a jazz flash mob in the mall or lie down on the riverside lawns to listen to romantic jazz ballads in the gentle breeze," Ren says. "It's going to be a diverse festival that everybody can enjoy: whether you are a veteran jazz fan, a music professional, or a young kid. We want to bring music close to you."

A jazz carnival in the center of New Bund Red Lane will take place on two consecutive weekends, according to the World Expo management bureau. The streets will be closed off to create a festive jazz avenue where bands from all over the world will take turns performing on multiple stages dotted around the area.

In the past two decades, the JZ Festival has been held in Luwan, which is part of today's Huangpu and Jing'an districts in Shanghai. In 2023, it was held in Qiantan for the first time. While the old city center had "the authentic flavor of old Shanghai, Qiantan brings new vitality with a young, active, and international community", Ren says. "We hope, with our continuous efforts in the next five to 10 years, the JZ Festival will become one of the largest jazz festivals in the world."

Shanghai possesses a great jazz music heritage, with one of the oldest jazz bands still performing regularly at Fairmont Peace Hotel on the Bund. It also has a solid fan base today, with audiences catching them at renowned jazz clubs, such as Jazz at Lincoln Center Shanghai and Blue Note Jazz Club in Shanghai.

JZ Music sent out a citywide invitation to jazz clubs, art museums, galleries, live houses, and restaurants, with a welcome that states, "as long as you are willing to voice your support for jazz, you are welcome to be part of the JZ Festival".

During the upcoming festival, music companies from home and abroad, industry leaders, and musicians will gather in Shanghai for a summit that covers such topics as commerce, performances, publishing, copyrights, and artist management, while focusing on other key themes, such as music industry challenges and potential solutions, urban music ecology, and the prospect of jazz.