SHILIUPO

Followers on WeChat: 1 million

Chengdu-born Cheng Yan graduated from Fudan University in Shanghai. She initially worked for the Shanghai Morning Post reporting on international political news. In 2007, she started her Sina blog and in 2011 opened her WeChat public account-the Shiliupo Report, featuring style news, dressing tips and Hollywood gossip. She was named The Most Influential We Media in 2015 by the Chinese press. Despite receiving numerous awards, she refuses to collect them in person, preferring to remain out of the spotlight; she also doesn't show her face on public platforms.

You're known to be very unpretentious and you seldom appear in front of the media. Why do you choose to stay so low-key in such an extravagant, generally outspoken profession?

I'm different from foreign bloggers who post their outfits and show their faces. I'm a text worker. It's unnecessary for me to show my image to readers.

Your followers love your sense of aesthetics.

I'm a bit rational and think like a man. I won't consider a dress to be nice on normal people just because it looks nice on a celebrity; I also won't let my own preference for any celebrity influence my judgment on his/her style taste. That's also what many readers say about me: neutral and gentle.

If you could only purchase one fashion item this season, what would it be?

I would buy a shoulder strap from Fendi's Strap You collection, because bags with wide straps will be very popular this year.

Many influential fashion bloggers have expanded into other areas such as TV hosting, acting and modeling. Do you have plans to develop in other fields?

I want to do something related to the career development of young women, because I think women in their 20s are confused about their career development. Unfortunately, I don't have enough time and strength to do it.