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'The Nanny Diaries' set for early release

(ANI)
Updated: 2007-07-20 11:42

Alicia Keys, Scarlett Johansson in a still from The Nanny Diaries (2007).

American film studio, The Weinstein Company, has shifted the release of its upcoming flick 'The Nanny Diaries' to an early pre-Labor Day spot of August 24.

Earlier the comedy-drama was scheduled for a release on September 7.

The release date reportedly changed following date changes in movies of Lionsgate, which will now be releasing Jet Li-Jason Statham action flick War on August 24.

Another reason for shifting the release date was that movies released in the week before Labor Day tend to have a 31 percent higher earning that those released after Labor Day.

However speculations are that the release was shifted so that the film faces lesser competition from other flicks. TWC distribution chief Steve Bunnell insisted that it was a move just because it would give the film a better playtime.

"It's clearly better playtime. If we had a movie in June or July and moved it back to August, then that could be a dumping ground, but this isn't that situation at all,” Variety magazine quoted Bunnell, as saying.

The film is based on "Nanny Diaries," a novel by by Emma McLaughlin and Nicola Kraus, both of whom are former nannies.

The film is set for a Venice Film Festival screening on August 31.