Tsingtao Beer
Updated: 2013-08-07 16:22
(chinadaily.com.cn)
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About Tsingtao Beer
The predecessor of Tsingtao Brewery Co Ltd is Nordic Brewery Co Ltd, which was founded by German and British settlers in the city of Qingdao in August 1903. With such a long history of beer brewing, Tsingtao Brewery was selected as the official sponsor of the Beijing 2008 Olympic Games. It now ranks among Fortune 500 companies. With a brand valued at more than 63.17 billion yuan ($10.31 billion), it leads China's beer industry according to the World Brand Lab. Qingdao was liberated on June 2, 1949. The Nordic Brewery was taken over by the People's Government of Qingdao and renamed the State-Owned Tsingtao Brewery.
Tsingtao Brewery Co Ltd was established and entered the international capital market in 1993. It was the first Chinese joint-stock limited company to be listed in Hong Kong and Shanghai at the same time.
In June and July 2012, Tsingtao hit its single-month sales record of 1 million kiloliters, making it China's strongest beer company in terms of brand value and profitability.
Tsingtao Brewery has taken almost all the gold awards in beer quality contests held in China since 1949, and it has also won many gold awards on the international stage. In 2006, Tsingtao Brewery ranked 68th on the list of the World's 200 Most Reputable Companies compiled by Forbes magazine. It was awarded Brand of the Year at the Asia Brand Ceremony in 2007. Tsingtao was twice selected to be on the list of the Top 10 Chinese Global Brands by Financial Times in both 2005 and 2008. Tsingtao Brewery won the Special Award of Corporate Governance-Annual Prize for Board of Directors by the Shanghai Stock Exchange in 2009. In 2010, Tsingtao won the Green Gold Environment Award, International Carbon Gold Award and the China Best Employer 2010 award.
In 2011, it was listed among the Top 100 China CSR Companies and won the 10-year Achievement Award for the Most Respected Enterprises in China. It also won the Best Corporate Citizenship award. In 2012, it was listed into the Top 100 China Green Companies for the fourth time, made the list of Most Admired Companies by Fortune magazine for the seventh time, and again was recognized as a Most Respected Company.
Tsingtao, a beer icon
Tsingtao Brewery's century of history and worldwide reputation are the backbone of the Qingdao International Beer Festival.
Though the old-fashioned spelling of Tsingtao differs from the present-day rendering, Qingdao, the beer is sometimes a much more recognized icon than the city itself.
According to the Barth Report, Tsingtao is the sixth-largest brewery worldwide in terms of production in 2012. Tsingtao Beer is sold in more than 80 countries and regions, including the United States, Canada, Britain, France, Germany, Italy, Australia, South Korea, Hong Kong and Macau.
As of the end of 2012, Tsingtao Brewery owned 59 breweries in 20 provinces and regions in China. According to the list of the Top 500 Most Valuable Chinese Brands 2012, Tsingtao Brewery, valued at nearly 63.17 billion yuan ($10.31 billion), again ranked first among Chinese beer brands.
Letter from the chairman
2013 marks the 110th anniversary of Tsingtao Brewery. Over the course of more than a century of operations, Tsingtao Brewery has been dedicated to only one thing -- brewing good beer with a timeless great taste. Our product shows our continuous pursuit of excellence. Our reputation as a respectable corporate citizen has been built through reverence for the environment, enormous respect toward consumers, deep friendship with value-chain partners and eternal gratitude to society.
It is our mission that has been inspiring and pushing us to forge ahead in the last 110 years -- brewing excellent beer that quenches consumers' thirst for life and integrates our passion and commitment. This mission will remain at the core of our sustainable development strategy in the future.
At a time when people are seeking to constantly improve their lives, the meaning of happiness is often tied to increasing one's wealth. It seems like a difficult goal, but it is also easily within reach. Shouldering the mission of creating happiness, Tsingtao makes painstaking efforts to help its loyal customers unleash their full potential to enjoy life. To make happier consumers, we endeavor to brew the highest-quality beer with a diverse brand culture. At the same time, we continue to innovate and preserve our classic traditional brewing legacy to ensure safe, quality products.
In terms of company operations, we pursue quality growth and constantly adapt to the changing times to tackle challenges, improve efficiency and enhance sustainable development in an effort to satisfy our investors. We place a high premium on green development, which is demonstrated by the way we cherish natural resources while promoting balanced growth and environmental protection. We are continuously creating a “green bonus” and pursuing happiness for society at large. Meanwhile, we reward the contributions made by our employees and partners with shared benefits and opportunities for promotion. We try our best to be responsible citizens by making donations and promoting public welfare projects to improve the quality of life for disadvantaged groups.
Happiness is a world language without borders. An organization that takes up such a mission is happy and fulfilled. We are determined to build the most influential global brand in China and drive China's economic transformation with our brand charisma, creating more value for the country's economy. We will keep an open mind, exploring the latest best practices for Chinese brands venturing into the international market while optimizing the utilization and preservation of global resources. We will bring more benefits and joy to society. We will forge ahead to fulfill our mission through a combination of wisdom and responsibility shared by more than 40,000 Tsingtao employees.
Tsingtao Brewery is an enterprise that puts people first. It seeks to become a great international company with brands that exert global influence. Its mission is to “brew popular beer with passion and create lust for life”. Mostly, we believe in the concept that “good intentions will bring good returns”. We will continue to enhance our corporate culture, which is embodied by the slogan “good beer brewed by virtuous people”. Each day, guided by our mission and core values, we are making steady progress toward our goal.
Live today without regrets and embrace tomorrow with hope. In 2013, Tsingtao Brewery will be more determined to move forward on the path to building a great company that can weather the tests of time and promote a happier life for all mankind.
Sun Mingbo Chairman
March 2013