Music through Time makes noise in Shanghai
Updated: 2012-01-04 16:10
By Fu Cong (chinadaily.com.cn)
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Sting's bass guitar, Billy Corgan's stratocaster, an all access pass and invitation to the 50th annual Grammy Awards in Los Angeles 2008 are all a part of Gucci's music through time exhibition being held at Sogo Shanghai. The exhibition started on Dec 27 and will be open for about one week as the exhibition makes its first stop of its global tour in China.
The exhibition features videos and interactive devices to help onlookers understand the Grammy Museum and a related program. Visitors can also check out enjoy Gucci's first-ever digital timepiece, the I-GUCCI, along with a sterling silver Gucci dog tag necklace in the special Grammy edition collection.
Milan, Italy, September 15th, 2010 - Gucci Timepieces & Jewelry and The Recording Academy were pleased to announce the signing of an exclusive three-year partnership inspired by the Grammy Awards. This unique fashion and music collaboration would be brought to life through a special edition collection of Gucci Grammy watches and jewelry items designed by Gucci's creative director, Frida Giannini. Proceeds from which would support a program dedicated to the restoration and preservation of milestone musical recordings for the enjoyment of future generations.
This partnership not only underscores Gucci's own near 90-year history, during which time the House has counted among its most loyal clientele many iconic musical artists, but also represents its commitment to the preservation of the arts. In keeping with Gucci's five-year relationship with Martin Scorsese's non-profit organization, The Film Foundation, which has resulted in the restoration of six classic films to date, this new initiative will support the program of the Grammy Museum to preserve historically significant moments and recordings of our musical heritage.
"Music, much like film, is such a vibrant part of today's culture and it also frequently provides inspiration for my work as a designer," said Giannini. "As a fashion house with a rich history built over nearly 90 years, Gucci is proud to be at the forefront of initiatives like this that support the preservation of the arts. It's an honor to partner with The Recording Academy, which is not only considered to be one of the world's leading music authorities, but also a guardian of some of the greatest musical milestones."
"We have great admiration for the important contribution Gucci has made to the restoration and preservation of cinema in recent years, and are naturally delighted that it has now chosen to extend those efforts into music through this new partnership with The Recording Academy," said Neil Portnow, President/CEO of The Recording Academy, President of the Grammy Foundation, and Chair of the Board of the Grammy Museum. "With the increasing intersection between music and fashion, we are proud to collaborate with one of the most iconic and philanthropic fashion houses of today."
Music has been, and continues to be, a fundamental part of Gucci's heritage. Over time, Gucci has counted some of the world's most iconic musicians as fans, including Grammy Award-winning artists Fergie of the Black Eyed Peas, Mary J. Blige, Eric Clapton, Elton John, John Legend, Alicia Keys, Madonna, Rihanna, Ringo Starr, Rod Stewart, Barbra Streisand, Timbaland, and Justin Timberlake.