Smart ticketing: swipe ID card to visit the scenic area without fetching tickets

Based on its "Digital Taishan" ticket system and entrance control system, the Mount Tai Scenic Area upgraded its electronic ticket system to a smart one in 2015. The system has helped in the transformation from the traditional manual selling and checking to electronic automation. It was also among the first batch of scenic areas where tourists can enter via swiping their ID cards.

Its entrances at the Ten Thousand Immortals Tower (wanxianlou), Tianwai Village and Taohua (peach blossom) Valley have installed digital management system of ticket selling, checking and real-time tourist flow analyzing, as well as the unified interface with OTA partners, so that tourists can purchase tickets online and get in the scenic area directly without fetching tickets, which helps them skip the long ticket line, offering a lot of convenience.

Service on WeChat platform: provide convenient and efficient travel experience

In recent years, mobile e-commerce has entered people's life and become the new direction of the development of modern e-commerce due to its rapidness, convenience and ubiquity.

To fit for the developing trend, the Mount Tai Scenic Area has worked with Industrial Bank and rolled out a WeChat service account "Smart Taishan" to further enhance its tourism brand.

Ticket purchasing, WeChat payment and electronic ticket checking are core functions of the service account, which integrates electronic tour guide, live webcast, WeChat printing and other online interactive activities to offer a convenient and efficient travel experience to tourists.

Mount Tai in Tai'an attract a number of domestic and foreign visitors during the National Day and Mid-Autumn festival holidays. [Photo/ WeChat account: Hi Mount Tai]

During the National Day and Mid-Autumn festival holidays, WeChat and other online channels sold 84,000 tickets, accounting for more than 32.5 percent of the total ticket selling.