Hisense Group, founded in 1969, is a large technology group whose operations span the multimedia, domestic appliances, IT, and real estate fields. Its total sales reached $14.69 billion in 2016.

As a member of the first group of innovation companies and a pilot company of China's national innovation system, Hisense possesses national technology centers and the only R&D institute located within companies in this field. As a result, Hisense is a leader in technology innovation in China.

Hisense attaches great importance to standardization with a focus on the method and measures of standardization. Its standardization is inseparably interconnected with technology innovation and Hisense's development. The continuous improvements in standardization management have supported Hisense's long-term development and market competitiveness. The efficient practice of its standardization is mainly embodied as follows.

Hisense's standardized workshop [photo/hisense.cn]

I. Paying attention to base management by establishing a standardization system

Focusing on technology innovation, Hisense enhances its base management of standardization. It has established a standardization system adaptive to Hisense's development so as to guide the establishment of standardization systems in different companies within Hisense.

The standardization system contains base standards, product realization standards and basic protection standards. Hisense Group was the first company to receive an AAAA rating for good behavior from the Standardization Administration of China in 2005.

II. Emphasizing user experience and conducting standard comparisons

Hisense incorporates technology innovation and NPS into its management strategy, including product R&D and realization. Hisense will continuously create new technologies, improve its products and standards according to the requirements of its users, and its industrial strategy and core technology have always regarded users' demands as its top priority.

By comparing with international standards and industry benchmarks, Hisense has made its own competitive product standards. The high standards of Hisense guarantee high quality while promoting the competitiveness of its products.