Authoritative information: Releasing the development index of the footwear industry

Jinjiang is known as the city of footwear in China and its footwear production accounts for one fifth of global output. In Jinjiang, a complete supply chain of footwear has been well formed. Raw and auxiliary materials used for shoe-making, footwear design and proofing and footwear production, can be all purchased in Jinjiang.

More than 80 percent of domestic well-known sportswear brands are from Jinjiang, 20 of which have become national and industrial standards. Anta, 361 degrees, XTEP, and Qiaodan are all Jinjiang brands.

Jinjiang is building China's largest center of footwear production, also expected to be the largest in Asia in the future, where there will be a distribution center for raw and auxiliary materials for the footwear industry.

The development index of the Chinese footwear industry is going to be first released at the expo, which is considered to be an authoritive event for the development of the whole industry, according to the sponsor.

Mutual benefits: Joining hands with international producers

The Expo has attracted associations, enterprises, experts and scholars from across the world including Germany, Italy, France, Austria, Cuba, Philippines, Taiwan and Hong Kong, as well as international procurers from more than 70 countries, including Australia, India, Columbia, and South Africa to exhibit and to purchase.

The Korea Pavilion is a new exhibit this year. It will introduce the fashion design and trends in South Korea. Meanwhile, the Vietnam Pavilion will also be set up to promote two-way investment and trade with the Belt and Road Initiative.

More fashionable: Showing the latest trends

The expo will exhibit global trends in footwear, footwear materials and sportswear trends for spring/summer 2017, which involves leather, footwear materials, footwear hardware and the latest sports bags. There will also be two seminars on popular trends, which will be the authoritative interpretation of the latest trends in design.

Sports elements: Focusing on the whole chain of sports industry

The expo will have three traditional exhibition pavilions for footwear machinery, footwear materials, and footwear and sportswear, and there will be new pavilions for swimwear, sports equipment, and "Internet and e-business“, covering all aspects of sports industry.

The swimwear pavilion will debut at the expo. More than 40 swimwear manufacturers in Jinjiang will exhibit, showing their new products, innovations and technology, as well as new materials. Sports equipment will also be on show at the expo. A number of fitness equipment manufacturers and fitness service providers will exhibit, providing more professional and personalized service for sports enthusiasts. At the same time, sports related books, publications, research and development designs will be on show too. It is believed that the sports elements demonstrated at the expo will continue set the trends.

Supporting activities with glamorous highlights

During the expo, there will be a series of glamorous supporting activities, including the Global Footwear and Leather Market Trends Forum, sponsored by Taiwan Footwear Association; the Annual Meeting of China Leather Footwear and Sportswear, sponsored by China Leather Association, which will be integrated into the 2016 Global Footwear and the Sportswear Industry Trends Forum, providing a platform for high-level communication and discussion. Experts, scholars and entrepreneurs from both home and abroad will attend the forum.