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Auto market is witnessing hot competition, such as trademark disputes involving with “捷跑JIEPAO” and “捷豹JIEBAO,” “BMW” and “BYD.”
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The most essential function of a trademark is to indicate the source or origin of goods in order to prevent confusion and to establish goodwill so that consumers can distinguish and select goods.
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Intellectual property, as we know it, is not so much about the property right for the intellectuals as it is an instrumentality for competition in the marketplace for a share of the economical pie.
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Name: Yuan Zhenfu
Title: Vice Director of Shanghai Intellectual Property Academy
As a business mode, “content for traffic and traffic for ads” has become fairly commonplace. For example, online videos are free; nevertheless you have to wade through several advertisements. Even those who pirate software understand the approach: revised software as Tomato Garden Windows and Coral QQ are bundled with commercials.
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Name: Zhang Zaiping and Yan Chunde
Recent litigations involving Chinese equivalents of foreign trademarks being squatted or used without authorization have caught the attention of professional circles.
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Fu Shuangjian, deputy director of the State Administration for Industry and Commerce (SAIC), told an industry conference in Suzhou on Jan 12 that since the national trademark demonstration cities program began in 2008, it has succeeded in boosting the overall economies in pilot areas.
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The nation's first International Golden Trademark Awards are scheduled to be handed out next year in Chengdu as industry regulators continue to encourage homegrown products to move onto the world market.
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China's highest court, the Supreme People's Court (SPC), Friday held an Open Day event with a hearing on a trademark dispute involving Sony Ericsson China. It also unveiled two animated spokespersons to promote the judiciary's openness.
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This Law is enacted for the purposes of improving the administration of trademarks, protecting the exclusive right to use trademarks, and of encouraging producers and operators to guarantee the quality of their goods and services and maintaining the reputation of their trademarks, with a view to protecting the interests of consumers, producers and operators and to promoting the development of the socialist market economy.
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Shaanxi is following a number of other provinces by formulating its own trademark strategy to help transform local industry and stimulate economic growth.
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