The UK Intellectual Property Office (IPO) has put raising awareness of patent and trademark rights among young people at the centre of its corporate plan. In the IPO Corporate Plan 2015 - 2018, published on March 24, the office set out its mission to redesign the Cracking Ideas website with an online hub that provides better resources to both teachers and young people to inform them about intellectual property rights. The new website will operate from the same domain name crackingideas.com and has a target of increasing web traffic by at least 7.5 percent.