“Kiehl’s,” a cosmetics brand of French L’Oreal Group, was translated as “契爾氏” when entering the Chinese market. However, the Chinese characters “契爾氏” have already been registered as a trademark by a natural person before “Kiehl’s,” entered, certified to be used on Class 3, cosmetics, ect. Recently, the right-holder of “契爾氏” filed a lawsuit against a company which sells cosmetics on Tmall over the use of “契爾氏.” Meanwhile, “Kiehl’s,” the trademark of “Kiehl’s,” also meets disputes.