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這是一個拼創意的時代。為了讓更多人了解其豐富的文化遺產，北京故宮也是蠻拼的，不僅為自己設計了吉祥物，還開起了網店，走上賣萌路線，文化創意產品層出不窮，連故宮掌門人單霽翔也說“腦洞大開”。 今天，就讓我們來盤點一下故宮的創意和“腦洞”。

-關鍵詞-

文創產品：Creative Cultural Products

The Palace Museum has been making efforts to change its solemn and dull image. One of its initiatives is new souvenirs that are fun and cute, and marry historical minutiae with modern sensibilities and technologies. The creative cultural products, which are sold through the museum's Taobao store, have become a big hit with netizens. To name just a few:

故宮近來努力改變自己嚴肅沉悶的形象，其中一個舉動便是開發一系列有趣可愛的紀念品，將歷史文化的細枝末節與現代元素和科技融合起來。這類文化創意產品在故宮淘寶店開售以來，受到廣大網友熱捧。試舉幾例：

*Beaded earbuds

朝珠耳機

The much-talked about beaded earphones, priced at RMB120, mimic the beads worn by officials attending the royal court during the Qing Dynasty (1644-1911). A netizen said wearing it while working gives the illusion that you yourself are an emperor reviewing files submitted by subordinates.

這款朝珠耳機可謂賺足了口碑，標價在120元，其外觀仿照清代官員上朝時佩戴的珠串。網友戲稱，“戴上它聽歌寫東西的時候簡直像是批奏折！”