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小貝次子帥氣出席巴寶莉圣誕活動
Romeo Beckham, 12, unveiled as the star of Burberry's Christmas campaign

[ 2014-11-04 16:39]

來源：中國日報網

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Beckham is back: Romeo, 12, has been unveiled as the star of Burberry's Christmas campaign and proves he's following in his mother Victoria's fashionable footsteps showcasing his style credentials in the new imagery

He made his modelling debut for Burberry last year - and the world cooed in unison.

Such a success was his first foray into fashion that the iconic British brand has invited 12-year-old Romeo Beckham back to star in its Christmas campaign.

Romeo, who is the second eldest son of David and Victoria, steals the spotlight in the Burberry Festive campaign, From London with Love.

Following his mother into the fashion world, the youngster was hand-picked by the British label's Chief Creative Officer, Christopher Bailey, for the second time.

As well as posing in a series of campaign shots, Romeo also stars in a short film, which promises to take the audience on a magical festive journey.

Speaking about the campaign and working with the young Beckham, Christopher Bailey said: 'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.

'It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.'

Looking old beyond his years, but still exuding a youthful playfulness, Romeo wears a classic Burberry trench and his own monogrammed checked scarf.

In one shot, the youngster looks dapper in a tuxedo, and in another he holds an umbrella as he glances pensively into the distance.

The new campaign film is set against a theatrical London backdrop, which comes alive with over 50 dancers who give a performance inspired by the golden age of cinematic musicals.

The story captures a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, and aims to celebrate gifting as the ultimate symbol of a connection between people.

The launch of the campaign also coincides with the grand unveiling of Burberry's festive gifts in store and online.

Like what you see? Well, you can snap up all of the iconic pieces featured in the campaign, including the Heritage trench coat, the cashmere scarf, men’s tailoring, women’s eveningwear, and the new Burberry Beauty make-up look created by Burberry Make-up Artistic Consultant, Wendy Rowe.

You can also make it personal thanks to a full monogramming service that allows you to print three initials on cashmere scarves (a la Romeo), colour block ponchos, and the My Burberry fragrance.

As well as a model, young Romeo will be a screen star thanks to the advertising campaign, which will run across outdoor advertising, cinema, and all of the brand's 10 global social media platforms for three months.

The luxury fashion house will no doubt be hoping for a similar boost in sales to when Romeo starred alongside Cara Delevingne in the SS13 campaign.

The brand revealed at the time that the advertising campaign featuring the school boy helped them notch up a 13 per cent hike in sales.

The British brand said it had an 'exceptional' response to its spring/summer collection.

去年，貝克漢姆次子羅密歐將模特首秀給了巴寶莉（Burberry），獲得全世界的關注。

他首次進軍時尚界便取得巨大成功。今年，這家英國著名品牌已邀請12歲的羅密歐·貝克漢姆（Romeo Beckham ）出席圣誕活動。

羅密歐是大衛·貝克漢姆（ David Beckham）與維多利亞（Victoria）的次子，在巴寶莉的活動“來自倫敦的愛”中引發了公眾的注意。

跟隨母親進入時尚界，羅密歐第二次被這一英國品牌的首席創意官克里斯托弗·貝利（Christopher Bailey）精心選中。

羅密歐不僅出現在一系列活動照片中，還擔任了短片的主角，將觀眾帶入奇妙的節日之旅。

談到這次活動和與小貝克漢姆的合作，克里斯托弗·貝利說：“此次節日活動是為了慶祝我們所愛的巴寶莉的一切，防水風衣、羊絨圍巾、音樂、英國的天氣，和與優秀人才的合作。”

“與羅密歐一起工作非常開心，他有魅力，有個性，有巨大的活力！我很高興他能成為節日活動的主角”

羅密歐身著巴寶莉經典款風衣，帶著自己的格子圍巾，看起來超過真實年齡卻依然散發年輕活力。

在一張照片中，羅密歐身著無尾禮服，顯得干凈整潔。另一張則是他手持雨傘若有所思地望向遠方。

受到電影音樂劇的黃金時代的影響，新的活動短片以倫敦戲劇為背景，50多名舞者參演，表演生動。

故事講述了男孩將愛的禮物送給一對年輕夫婦的經歷，由英國新銳舞者漢娜·多茲（Hannah Dodds ）和模特安德斯·海沃德（Anders Hayward）出演，目的是紀念禮物作為人與人間聯系的象征意義。

活動開始后，巴寶莉節日禮物也盛大揭幕，禮物將在商店和網上出售。

喜歡你看到的嗎？現在你可以搶購活動中的所有產品，包括經典防水風衣、羊毛圍巾，男款禮服，女式晚禮服，和由化妝藝術顧問溫蒂羅（Wendy Rowe）設計的新款巴寶莉美妝產品。

你也可以通過印字服務使它們變為你的獨有。你可以在羊絨圍巾，色塊披風，和巴寶利香氛上印上三個首字母。

不只是模特，羅密歐將因此次宣傳活動成為熒幕明星，為期3個月，參與包括戶外廣告、電影，和該品牌10個全球社會媒體平臺的活動。

毫無疑問，這個奢華的時尚品牌也會從羅密歐和卡拉·迪瓦伊出席的SS13活動中獲利。

該品牌透露，羅密歐這個還在上學的男孩出席的宣傳活動使他們的銷量暴漲13%。

該品牌稱這對他們的春夏款銷售量產生了額外的效應。

（翻譯：xinxin10 編輯：Julie）

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