怎樣寫說服信
[ 2006-08-09 09:37 ]
說服信，顧名思義，就是說服對方去做一件事情。接受方可能覺得提出要求一方的提議不會給自己帶來多大的好處，或是不愿改變習慣做法。這時一封措辭恰當的說服信就會起到很大的作用。
說服信的一般格式如下：
1. Arouse your reader's attention by
- stating a problem that affects him
or her
- promising something of benefit
- presenting an interesting
fact
- raising a rhetorical question
- introducing a topic of concern
2. Create interest in your topic by
- showing the reader that a solution
to a problem is possible
- picturing the reader enjoying the benefits
-
emphasizing the reader's concern
3. Request the desired actions by
- providing sufficient evidence to
convince readers of the proposal's merits
- developing the sales appeals
-
convincing the reader to accept the fact that the action proposed is worthwhile
4. Motivate the readers to act by
- telling the reader exactly what action
to take
- re-emphasizing benefits
（改編自：《國際商務寫作教程》，對外經濟貿易大學出版社 英語點津 Annabel 編輯）
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