阿迪達(dá)斯T恤對(duì)巴西而言“太性感”
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World Cup T-shirts pulled by adidas after Brazilian tourism board complain they 'encourage prostitution' Sports brand adidas have accepted a request from Brazil's tourism board to stop selling two T-shirts it marketed ahead of this year's World Cup because they encourage sexual tourism. One shirt shows a bikini-clad woman with open arms on a sunny Rio de Janeiro beach under the word-play "Looking to Score." The other has an "I love Brazil" heart resembling the upside-down buttocks of a woman wearing a thong bikini bottom. Adidas said the shirts would not be sold anymore, adding in a statement that they were from a limited edition that was only on sale in the United States. The shirt designs touched a nerve in Brazil, where people often complain about foreign stereotypes of Brazilian sensuality. They also irked Brazil's government, which is campaigning aggressively to shed the country's reputation as a destination for sex tourism. Tourism board Embratur said it contacted adidas to ask the German multinational to pull the shirts from its stores. 'Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal," it said in a statement. The shirts went on sale in adidas shops in the United States at a time when Brazil is preparing to host the World Cup, which kicks off on June 12. President Dilma Rousseff said Brazil would crack down on sex tourism and the exploitation of children and adolescents during the Cup, which is expected to draw 600,000 foreign fans. 'Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism,' she said in a burst of Twitter messages that included a hot line number to report cases of sexual exploitation. Adidas, the world's second-largest sportswear maker, is one of the main sponsors of the event organized by soccer's governing body FIFA and the maker of its official ball. |
阿迪達(dá)斯撤回世界杯T恤，因巴西旅游局抱怨他們鼓吹賣(mài)淫。 運(yùn)動(dòng)品牌阿迪達(dá)斯接受了巴西國(guó)家旅游局的要求，停售兩款針對(duì)今年世界杯市場(chǎng)的T恤，因?yàn)樗麄児拇瞪槁糜螛I(yè)。 一款襯衣展示了一個(gè)在陽(yáng)光普照的里約熱內(nèi)盧的沙灘上，一個(gè)比基尼女郎，張開(kāi)上臂，上面有一句俏皮話“期待得分”。 另一款是“我愛(ài)巴西”的圖案，表示“愛(ài)”的愛(ài)心看起來(lái)像一個(gè)穿著丁字褲的女人倒過(guò)來(lái)的臀部。 阿迪達(dá)斯稱(chēng)這些襯衣將不會(huì)再在巴西銷(xiāo)售，并在聲明中補(bǔ)充它們是限量版本只會(huì)在美國(guó)銷(xiāo)售。 T恤的設(shè)計(jì)觸及了巴西的一根敏感的神經(jīng)，巴西人總是抱怨國(guó)外把巴西定型為色情的形象。 設(shè)計(jì)同樣觸怒了積極消除“色情旅游地”國(guó)家形象的巴西政府。 巴西國(guó)家旅游觀光局稱(chēng)已經(jīng)聯(lián)系阿迪達(dá)斯促使德國(guó)的跨國(guó)公司從商店撤回襯衣，聲明中說(shuō)道，“觀光局強(qiáng)烈譴責(zé)商品銷(xiāo)售將巴西形象和“性”聯(lián)系在一起。 當(dāng)巴西在6月12日舉辦的世界杯的時(shí)候，這些襯衫在美國(guó)的阿迪達(dá)斯店有售。 巴西總統(tǒng)迪爾瑪·羅塞芙說(shuō)道世界杯預(yù)計(jì)吸引60萬(wàn)外國(guó)球迷，巴西將會(huì)嚴(yán)厲打擊色情旅游業(yè)和未成年色情業(yè)。 她突然在twitter留下一個(gè)舉報(bào)色情服務(wù)的熱線并說(shuō)：“巴西很高興接待世界杯的游客，但是時(shí)候和色情旅游業(yè)打一戰(zhàn)了。” 阿迪達(dá)斯是世界上第二大的運(yùn)動(dòng)服裝制造商，是國(guó)際足聯(lián)的體育用品贊助商之一和官方用球的制造商。 （譯者 xumi 編輯 王琦琛） |
France reached the finals in dramatic circumstance overturning a 2:0 deficit to beat Ukraine 3:2 in the European qualification play-off. >詳細(xì)>>
