免费日韩片_欧美成人精品一区二区男人小说_国产乱码一区二区三区四区_国产精品国产三级国产aⅴ入口_成人看的污污超级黄网站免费_欧美一级在线免费观看_成人午夜免费无码福利片_国产乱人伦偷精品视频色欲_aaa少妇高潮大片免费看_国产精品1234_亚洲精品国产suv一区88_中文字字幕在线中文无码_精品亚洲区_午夜九九九_国产av国片精品jk制服丝袜_色综合亚洲_亚洲成av人片无码bt种子下载_欧美色就色_精品少妇的一区二区三区四区_男人用嘴添女人下身免费视频

Li Ning goes public in Hong Kong
By Liu Jie (China Daily)
Updated: 2004-06-16 10:59

China's leading enterprise in sporting and leisure footwear, apparel and accessories launched its initial public offering (IPO) yesterday in Hong Kong.

The group, Li Ning Co Ltd, to be officially listed on June 28, expects to raise up to HK$550 million (US$70.54 million).

The share price ranges from HK$1.76 (23 US cents) to HK$2.23 (29 US cents).

The share offer comprises an international placement and a Hong Kong public offer, with 221,864,000 shares, which comprise 211,410,000 new shares and 10,454,000 sale shares. They will be allocated for subscription and purchased under international placing.

The remaining 24,652,000 new shares will be allocated for subscription under the Hong Kong public offer.

DBS Asia Capital Ltd is the global co-ordinator, and Bookrunner is the lead manager and sponsor of the IPO.

Nearly half of the fund, or over HK$210 million (US$27 million), raised via the IPO will be spent on brand promotion and sales network expansion, in an attempt to maintain the company's dominant position in the Chinese mainland's sporting goods market.

"Our top priority is to capture the full potential of our extensive distribution and retail networks to maximize revenues and profitability," said former Olympian Li Ning, chairman of the group, who is also referred to as China's "Prince of Gymnastics."

As of May 31 this year, there were 2,500 Li Ning chain outlets, including franchised stores and directly managed shops, across China. And it plans to open another 1,000 stores by 2006.

Li Ning sporting goods are very popular in the second and third-tier cities, given their high quality and relatively low prices compared with foreign brands such as Nike, Adidas and Puma.

However, in the brand-conscious first-tier cities like Beijing, Guangzhou and Shanghai, Li Ning is less competitive. Brand and marketing promotion is the company's top concern.

Close