The idea of borrowing to buy items is not new among young Chinese consumers, who are familiar with buying homes using mortgages.

But compared to the United States and Europe, where 70 to 80 percent of cars are bought on credit, China's car financing market is in its infancy, leaving great potential for farsighted players to explore, such as Yixin Group, a leading Chinese online automobile transaction platform.

According to Zhang Xu'an, CEO of Yixin Group, young consumers, especially those born after 1985, have no such aversion to debt as their parents. Saving cash for future use and buying something with low-rate interest loans is popular among many of them.