Hexie Health Insurance Co Ltd has donated 49.74 million yuan ($7.22 million) of personal accident insurance to villagers in East China's Shandong province as part of an effort to lift rural citizens out of poverty.

Each resident of Xujiagang village in Rushan, Shandong province, who is under the age of 80, was granted an average insurance of more than 100,000 yuan. The insurance period is one year.

Listed as a provincial poor village in 2014, Xujiagang now has 208 families, 115 of which were certified by the local government as living in poverty.