The value and number of equity investment deals in the Chinese consumption goods and service industry declined in 2012, according to a report from ChinaVenture Group released on Thursday.

The report said there were only 82 deals made in the industry last year, a decrease of 55 percent year-on-year, and their investment totaled $2.1 billion, dropping 31 percent year-on-year.

The average exit return of VC and PE investors from deals in the sector in 2012 was 1.75 times, a four-year low.