Though 99wuxian successfully listed its shares in Australia last year, Zhang says that the company's rapid growth has not been truly reflected in its share prices. "We are considering other capital market options so that they truly reflect the company's value. We also have a rich treasure trove of valuable customer data.

"Every Internet company will follow a zigzag path when they are trying to expand their businesses. This is something that no one can avoid. Therefore, we don't want to go a roundabout way when it comes to the capital market. That's why we decided to go public. I am happy that we are on the right track for continuous, rapid long-term growth," she said.

To Zhang, everything is about timing. "You have to pick the right timing. One cannot start too early, as there is no mature market yet. But you cannot start too late either, because that would mean lagging behind," she said.

Describing herself as "an old soldier in the Internet industry", Zhang says she has remained with the Internet industry all through her career. During her first three years of working at Hong Kong's largest information and communications technology company PCCW, she worked with the team to promote broadband Internet and helped boost revenue of the business by over 40 percent within two years. After that, she joined Ctrip in 2000 and soon became the general manager of Ctrip Hong Kong, where she managed to bridge the gap between today's largest online travel agency and overseas hotels.

Recognizing the trends is also important for companies to succeed, she says, adding that most of 99wuxian's early customers were in the age group of 23-35. But the same has now changed to 18-47. "It is just a matter of time," she said.

"We seldom bought things online in the past. But now consumption habits have changed tremendously. Mobile phone users are always more active than the personal computer users and Internet companies develop more rapidly than traditional industries in general. Mobile users tend to rapidly pick up new habits," she said.

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