NetEase games to tap oversea market
Updated: 2013-11-05 15:30
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Large Medium SmallNetEase Games launched an oversea strategy for its online game sector, planning to set up a dedicated team which will be responsible for the promotion of its homegrown online games in global markets.
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NetEase's logo is seen in Shanghai in this 2011 file photo. [Photo/Asianewsphoto] |
Headquartered in Hangzhou, this team will be composed of two parts responsible for global region and the South Korean region, respectively. The team is overseen by experienced talents from Europe and South Korea.
NetEase Games also planned to set up its first overseas subsidiary in South Korea, and then in other parts of the world. The preliminary focuses of this plan are countries in the Asia-Pacific region, such as South Korea, Taiwan, and Vietnam.
The company planned to introduce its premium online games, Dragon Sword, Heroes of Kingdoms and Qiannvyouhun to the overseas markets. Dragon Sword, a blockbuster powered by next-generation 3D technology, will be promoted in the Asia-Pacific region and Europe. The game has already been introduced to Taiwan.
NetEase Games will showcase several homegrown games at the Korean game exhibition GSTAR 2013 for the first time on Nov 14.
