Acrobatic extravaganza ERA marks 20th anniversary as it eyes more visitors
By ZHANG KUN in Shanghai |
chinadaily.com.cn |
Updated: 2025-09-30 17:40
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By Sept 27 this year, ERA has presented a total of 6,471 performances, generating box office revenue of 810 million yuan ($113.7 million) and hosting 6.1 million audience members, over 70 percent of whom are overseas visitors from 73 countries and regions around the world, according to Liang Hongjun, general manager of Shanghai Acrobatic Troupe Co Ltd.
At the 20th birthday celebration of ERA, Shanghai ERA Culture Development Co Ltd, operator of the show, signed a strategic deal with Shanghai Grand Dragon Travel Company. The two sides agreed to make greater efforts to develop overseas markets and attract more international visitors to see ERA.
