A bilateral future

Liu Xinlu, vice-president of the Beijing Foreign Studies University and a senior expert in Arabic studies, points out that China and Morocco, though oceans apart, are weaving a shared cultural and economic destiny.

From Morocco's breathtaking blend of Arab, African and Mediterranean influences to China's rise as a partner in development, the two nations are discovering mutual respect and growing synergy, Liu says.

"Morocco's openness — where Christmas trees can be found standing beside mosques and ancient Roman ruins neighbor vibrant souks — resonates with China's philosophy of 'harmony without uniformity'," Liu explains.

"Both civilizations have thrived by absorbing outside influences while retaining their core identity," he adds.

Liu believes the bilateral future of the two countries shines bright, as more film festivals, literary exchanges and student programs deepen understanding, while renewable energy, tech and agricultural collaborations promise mutual growth.

"In a world often divided, China and Morocco's friendship stands as a beacon of cooperation, curiosity, and shared prosperity," Liu says.

Deng Junnan, general manager of CTG Travel Services' outbound travel division for North China, owes Morocco's growing popularity in the Chinese market to TV shows and films showcasing the country's stunning landscapes and rich heritage, as well as Morocco's visa-free policy and direct flights. "World heritage sites, desert experiences, and family-oriented travel are popular among Chinese tourists," Deng says, adding that the most praised segment in classic itineraries is viewing the Sahara's sunset and stargazing.

She is looking forward to direct flights connecting more cities on both sides, as Chinese travelers show an increasing demand for unique, less crowded experiences in Morocco.

Ma Kai has fully embraced local life — he married a Moroccan woman and is raising a family. While cultural differences, such as dietary habits, still require adjustment, he values the simplicity and integrity of Moroccan society.

"My employees return lost cash and valuables to guests without hesitation," he says. "I deeply admire that honesty."

After nine years in Morocco, Ma plans to continue fostering cross-cultural understanding through tourism.

"Morocco is my second home," he says. "Through my work, I hope more Chinese travelers will discover its beauty and warmth."