According to the 2024 National Performance Market Development Brief released by the China Association of Performing Arts in March 2024, the number of performances for medium and large-scale concerts and music festivals with over 2,000 attendees, reached 5,600 in 2023, a 100 percent increase compared with 2019.

Ticket revenue reached 20.17 billion yuan in 2023, a 373 percent increase from 2019, and the number of attendees hit 35.5 million that year, a rise of 208.5 percent from 2019.

During the seven-day National Day holiday in 2024, 125 large concerts and music festivals with over 5,000 attendees were held nationwide, generating 860 million yuan in ticket revenue and attracting over 1.27 million attendees.

"Concerts have become a key party of young people's cultural consumption, driven by star power and emotional connections with fans. Artists like Jacky Cheung, a renowned Hong Kong singer and actor, exemplify how frequent, high-quality performances can build a loyal fan base and extend careers," said Ge Hao, an associate professor at Shanghai Conservatory of Music.

Ge added that fans, especially those in their 30s, are drawn to concerts featuring nostalgia to revive memories and satisfy a yearning for the economic and cultural vibrancy of their youth.

He said some music academy students are adapting to market demands, but he believes success comes from strong professional skills and continuous improvement. Audiences value skillful performers and can discern true talent, rather than blindly following trends.

"Technology will enhance the concert experience, but lasting success will depend on professionalism and skill. For emerging artists in the competitive industry, mastering the basics and focusing on quality remains essential for long-term success," said Ge.