Deng designs and produces new products, and then determines whether to increase production in accordance with the latest sales and overseas market trends, instead of blindly manufacturing or stocking up on goods. His online store has experienced remarkable sales growth. About 40,000 wigs of various colors are currently sold every month, earning revenue of up to $2 million.

He is one of millions of young Chinese entrepreneurs cashing in on the emerging cross-border e-commerce platforms that offer a wide range of high-quality, affordable made-in-China products.

As a new form of foreign trade, cross-border e-commerce has become an important driving force boosting China's exports amid downward economic pressures and external uncertainties, experts said. Such trade is expected to play a pivotal role in promoting the digital transformation and upgrading of traditional industries, and the global push of Chinese-made products in 2025, they added.

The main advantage of cross-border e-commerce platforms lies in the flexible supply chain model, namely, small orders and quick responses, industry insiders said. This refers to using real-time market demand to regulate production,

Sellers start off with very small orders. If the sales trend is positive, they ramp up production, but if it falls short of expectations, production is reduced or halted.

On-demand production minimizes inventory and waste, improves operational efficiency and reduces costs, making the production process more flexible and enhancing a product's competitiveness, experts said.