Across the United States' diverse culinary landscape, there are nearly 100,000 Asian restaurants, with Chinese cuisine being prominent.

Despite the popularity of Chinese food — featured on 39 percent of menus at Asian restaurants — leaders in the Chinese catering industry are calling for a shift in focus.

At a recent industry meeting, experts emphasized that while taste remains crucial, the future success of Chinese restaurants in the US hinges on enhancing the overall dining experience.

Amy Duan, founder of Chihuo and the Taste of Asia event, stressed that thriving in the competitive US market requires more than just flavor; it demands an investment in ambiance, service and cultural storytelling.

"Food is the language that (means) you like people — there's no politics, no barriers … everyone enjoys the beauty of good food," Duan told China Daily at a North American Asian food industry conference and exhibition in Los Angeles.