Lululemon, the leading athletic apparel, footwear and accessories company, is set to debut at the 7th China International Import Expo (CIIE), underscoring its commitment to further investing and expanding its footprint in the Chinese market.

The expo, which will run from November 5 to 10 in Shanghai this year, will see Lululemon showcasing its innovative products across multiple categories and highlighting the community it has fostered over the past decade in China.

"CIIE offers many benefits for a brand like Lululemon and we're thrilled to celebrate our debut and look forward to engaging with attendees and participants," said Calvin McDonald, CEO of Lululemon.

"We remain steadfast in our commitment to further invest and grow our presence in the market, as well as support more Chinese guests in their pursuit of wellbeing through our innovative apparel and footwear offerings."

China continues to be a key growth engine for Lululemon's international business, with the company projecting it to become its second-largest market globally by fiscal year 2026.

Lululemon's booth at the 7th CIIE will be located in the sporting and outdoor goods section at the National Exhibition and Convention Center in Shanghai.

Under the theme of "Made to Feel", the booth will embody the vibrant convergence of the brand's history, innovative products, community-centered activities, and unwavering commitment to the China market.

Alongside its core product lines in yoga, run, and train, as well as casual wear, in recent years, Lululemon has expanded into new categories, including women's and men's footwear, as well as products for tennis, golf and hike.

At this year's CIIE, Lululemon will unveil insights from its 2024 Global Wellbeing Report, which explores the state of well-being of global and Chinese citizens.