For example, Yang Chunlin, a designer from the Miao ethnic group and the founder of the fashion brand Gu Axin, incorporates Miao embroidery into modern garments, keeping the intricate technique alive within today's fashion industry.

Additionally, at an exhibition organized by the Quanzhou Pavilion with a theme centered around stones, there was a dedicated area spotlighting how young Chinese artists from the port city in East China's Fujian province that is renowned for its stone sculpture, stone architecture, and stone exports, repurpose industrial stone waste into aesthetically pleasing furniture and home ornaments.

Innovations reintroduce centuries-old craftsmanship into modern daily lives, thereby providing economic support to the crafters.

As Yang's fashion brand gains significant attention on Chinese social media, boasting more than 5 million followers and maintaining a stable sales volume through e-commerce, the Miao designer can now bring his 60-year-old mother, Yang Shiying, an inheritor of Miao embroidery traditions, out of their small village in Southwest China's Guizhou province, to showcase the ethnic culture in cities including London, Paris, Milan and Budapest.

Meanwhile, the embroidery artisans in Yang's hometown can earn bigger incomes, thanks to increased sales, according to Yang Chunlin.