Culinary delights

Amid a thriving culinary tourism market, guests are increasingly drawn to unique dining experiences and cultural immersions.

With its deep understanding of traditional Chinese culture and innovative culinary concepts, IHG is introducing food from its sophisticated Chinese restaurant brand, Cai Feng Lou, aboard business-class dining services.

Through a seasonally inspired array of exquisite Chinese cuisine, the menu paints a vibrant picture of regional delicacies.

The inaugural seasonal menu, "Cloud Banquet: Springtime Island Delights", blends classic Cantonese dishes with the local flavors of Hainan province in South China, capturing the richness of Chinese culinary heritage.

Additionally, Hualuxe Hotels & Resorts, an affiliate of IHG, has collaborated with Hainan Airlines to offer a co-branded signature tea, Hualuxe Cloud Aroma, elevating the airborne experience with a touch of the Chinese aesthetic lifestyle.

IHG and Hainan Airlines will introduce more diverse member benefits during the second quarter of this year, offering members of the two companies' loyalty programs — IHG One Rewards and Fortune Wings Club — a range of exciting experiences, providing rich member benefits from ground to sky, according to a company statement from IHG.

IHG's extensive portfolio includes 19 hotel brands, with more than 6,300 open hotels in more than 100 countries and regions worldwide.

Through its partnership with Hainan Airlines, IHG said it is introducing a fresh travel experience that highlights the group's localization strategy and dedication to the Chinese market.