"In 2024, to mark the 60th anniversary of Sino-French diplomatic relations and the 30th anniversary of M & O, we have launched the China Intangible Cultural Heritage design pavilion. It serves as a platform for exhibition and business cooperation between the two countries, and will foster creative design collaborations. We are excited to witness a new chapter in Sino-French cooperation," he says.

Architect and interior designer Sebastien Coudert-Maugendre says that the crafts on display in The Zhai left a profound impression. "The themes, materials, and craftsmanship were something we seldom encounter in the international market. In future projects, I hope to integrate elements of traditional Chinese culture in my designs. I also look forward to collaborating directly with the skilled artisans who create these exquisite crafts," he says.

Jin Yi, head of The Zhai project, says that Suzhou's role as their first partner city has set the bar high for the project's international debut.

"The Zhai is open to collaboration opportunities nationwide for its biennial exhibitions. We invite cities with a rich history of traditional craftsmanship and unique brands like Suzhou to join us on the international stage and in entering the global market," she says.

Jin says that the aim of the project is to blend international design excellence and resources with traditional Chinese craftsmanship and brands, and also to broaden avenues of collaboration, and strengthen ties with brands, retailers and other creative sectors.

Together, the goal is to create products that are innovative, have significant international market potential, and resonate with global consumer trends, she says.