Global food and beverage company Nestle has found the ongoing China International Import Expo (CIIE) a crucial platform to foster its business in China.

With 10 core business units and 341 products from 16 countries and regions around the world, Nestle has participated in the event for six consecutive years. This year marks the 37th year of Nestle's entry into the Chinese mainland.

David Zhang, executive vice president of Nestle SA and CEO of Zone Greater China, said, "With a long-term commitment to developing in China, we have strong confidence in further building our strengths in the market and continue to contribute to the high-quality and stable development of the Chinese economy in the future."

Zhang added the CIIE had not only witnessed many of Neste's important moments of signing agreements of collaborations with their industry partners but also allowed them to bring numerous "new products, new experiences" to their Chinese consumers.

During the exhibition in Shanghai, the company showcased products that are making their debut in China, such as Nature's Bounty hair capsules, Joe waffles, and the original Australian imported cocoa malt drink Nestle Milo.

Sustainability development remains a highlight of Nestle's exhibition this year. Since launching its net-zero roadmap in 2020, Nestle has been actively implementing its sustainable development commitments. For example, in May, it launched a regenerative rice project with Bayer Crop Science and Netafim. To promote regenerative agriculture in Pu'er, Yunnan province, Nestle plans to plant and nurture 200,000 shade trees this year.