Fishing culture

At Shipu Port, an old fishing port in Xiangshan, a moon-gazing activity was organized by Xiangshan Tourism Group and NetEase Cloud Music, an online music streaming service of Chinese internet company NetEase, on Sept 10.The event presented a distinct visual and cultural experience for visitors by integrating popular internet culture, new technologies and ancient fishing culture. The sail on a fishing boat was used as a screen, on which a bright full moon was projected. And, the most popular comments themed on regrets that users had posted on NetEase Cloud Music were also projected on the "full moon". The fishing boat sailed to the sea with music, signaling that all regrets had gone away.

As the outdoor reality show Go for Happiness topped weekly popularity ranking for Chinese reality shows on Douban, a major review site for movies and TV shows, this summer, Xiangshan, where the show was shot, also got widespread attention. In the show, six singers who were contestants of Super Boy 2007, a Chinese singing contest, traveled to Xiangshan,learned about the fishing culture and tasted the local food.

"It isn't a music show but they keep playing music throughout the show; it isn't a camping show but it has triggered my desire to travel," a netizen writes in a comment about the reality show.

"The popularity of this show reflects young people's interest in gaining new travel experiences,"Zhao Hao, the reality show's director, said, adding that in tune with the idea of the "youth and sea" program in Xiangshan, the show has tried to share the local scenery and food with viewers, especially young people.