Samsung Electronics Co Ltd unveiled its latest flagship handsets Galaxy S21 and Galaxy S21+ on Thursday night, in a bid to get a bigger slice in the highly competitive smartphone market.

"We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines," said TM Roh, president and head of mobile communications business of Samsung Electronics.

The 5G-enabled Galaxy is equipped with an AMOLED 6.2-inch display with adaptive 120Hz refresh rate for smoother scrolling and viewing, and artificial intelligence-powered triple-lens pro-grade cameras

It also features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity and on-device AI.

In addition, Galaxy S21+ boasts an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers.

Worldwide smartphone vendors shipped a total of 354.7 million units during the third quarter of 2020, a decline of 1.1 percent on a yearly basis when compared to the 358.5 million units shipped in the third quarter of 2019, according to market consultancy IDC.

Samsung returned to first position with a global market share of 22.7 percent to reach 80.4 million units, while Huawei lost the top spot and settled into the second position with the market share of 14.6 percent share of the global smartphone market.

Xiaomi climbed to third position with 13.1 percent market share and witnessed a considerable growth of 42 percent year-over-year.