Mazars Group, the international audit and advisory firm, unveiled its new global brand identity under the theme "Diversified Innovation and Sustainable Corporate Ecology" at the third China International Import Expo in Shanghai.

As a first-time CIIE exhibitor, the France-headquartered company said due to the impact of COVID-19, the global investment environment has been dramatically changing. It will discuss the topic of foreign investment for multiple emerging markets, including Brazil, Colombia, Central Asia, Switzerland and other regions. Mazars also will offer expertise on how Chinese companies can expand their global presence.

Herve Helias, Mazars' CEO and chairman, said the company's presence at this year's CIIE is significant. The Chinese market is incredibly important to Mazars, so the firm hopes to use this international platform to share its perspective and engage with many clients, as well as government and business leaders in the region.

"This year also marks a key milestone for Mazars as we reveal our new brand identity and positioning. We look forward to bringing to the Chinese market a breadth and depth of high-quality expertise, a global perspective with a personal, local touch, and creating more partnerships with clients of all industries and sizes to help them achieve their ambitions," he said.

The firm recorded revenues of 1.8 billion euros ($2.14 billion) in its 2018-19 fiscal year, up 10.4 percent on a yearly basis. Mazars to date has more than 5,000 professionals and over 40 offices in China, serving over 130 large-listed companies. It's revenue surged 19 percent year-on-year in 2019.

Julie Laulusa, managing partner of Mazars China, said this year has been a special year. COVID-19 has brought numerous challenges to the macro economy and many industries.

"At the same time, the entire economy is undergoing technological transformation and digitalization," she said, adding during this transformation, many Chinese companies are facing confusion and challenges, and that's where Mazars can bring value.

"We hope to provide value-added services for more companies to increase their competitive edge and help them achieve further growth," she said.