In April, when Arzigul heard that the county's naan industrial park was planning to hire livestreaming hosts to start its e-commerce business, she applied for the job and got accepted.

Different from her previous cosmetics business, her current job is promoting naan of various shapes and tastes. To do the job well, she needs to understand more about the food and their making process to meet consumers' expectations.

"Compared with cosmetics, I prefer selling naan, because it can bring me more money," she said. "Consumers use cosmetics for limited time after buying them, but naan's demand is much bigger, because local people eat the baked round flatbread with almost every meal every day."

Selling naan earned her more than 6,000 yuan ($887) in July. "I plan to continue working hard to introduce my hometown's special food to more consumers across the country," she said. "The harder I work, the better life my family and I will have."