Transition

Cai Donghong was busy billing customers at the front desk in the winery's hall. She used to work in the fields, but was transferred to work as a cashier. "Gaining more knowledge has been the biggest benefit," she said, referring to the change.

An immigrant from a poor area in the south of the region, Cai has learned communication skills and winemaking techniques during her time at the winery, which is close to her new home. "I can take care of my children while still working and earning," the 34-year-old said.

Ma Yongming, an official with the administrative committee, said that by 2022 the region expects to reach annual output of 500 million bottles and provide jobs for 150,000 people.

He estimated that Ningxia will receive at least 1 million tourists a year by then, which will help build it into a wine tourism hub capable of going toe-to-toe with the world's top producers.