Fresh colors like coral, lilac and mint have inspired several different silhouettes with metallic touches, and the label has continued to elevate the style of their signature Arizona sandals. A mix of modern materials such as nylon, polyurethane, Velcro and click-closures fuse with the hallmark comfort features of the brand.

China Daily recently talked with Jochen Gutzy, Head of Corporate Communication of Birkenstock, on the brand's thinking and its expansion in the Chinese market.

How do you react to claims that Birkenstock is the ultimate in anti-fashion footwear?

What really matters is the fact that our customers feel comfortable. We regard our products as being beyond fashion. Birkenstock foremost defines itself according to the principles of function as a quality. Therefore, our core values match the zeitgeist perfectly. We not only stand for a healthy lifestyle, but also for tradition, quality and well-being.