Urumqi's ancient ecology park will offer opportunities for horse riders to engage the region's equestrian culture during holidays like Spring Festival, which falls on Feb 5, and Valentine's Day.

The city's Tianshan Grand Canyon will host New Year celebrations, while the botanical garden will offer snowy landscapes and local snacks for families.

Celebrities will join tourists at an international snow festival featuring Silk Road elements, sightseeing and sports in late December. The event will also offer gourmet and shopping experiences.

Xinjiang, an important node on the ancient Silk Road, hosts the Gobi, prairies, forests, wetlands and glaciers. It's home to over 1,100 officially recognized scenic spots, including 12 top-rated national attractions, seven national geoparks and 17 national forests.

It also hosts 37 large ski resorts.

Altay prefecture in the region's north is covered with premium snow for up to 180 days a year. It's sometimes likened to the Swiss Alps. The snowy scenes of Tianchi Lake and Urumqi Nanshan Ski Resort are particularly dazzling.

Nearly 106 million tourists visited Xinjiang during the first eight months of the year, up roughly 41 percent compared with the same period of 2017, the tourism commission reports.

Tourism consumption reached nearly 172 billion yuan during the period, a roughly 43 percent increase.

About 100 new policies have been adopted to boost winter tourism.

Free and discounted skiing and dining tickets will be offered at Urumqi's 20-day snow-art carnival around the Spring Festival.

Travelers can receive gifts and Xinjiang specialties at an "agritainment" food competition and hiking event around the capital's Grand Bazaar. And they can get free or discounted access to Silk Road International Ski Resort's light shows, skiing competition and music fest.

All top-grade scenic spots will offer lower winter ticket prices between Oct 15 and March 31.

Chartered-plane and tourism-train travelers will receive monetary incentives, as will travel agencies that bring large numbers of visitors to Xinjiang during the period.

The region has also launched a 10-day, "platinum" winter-travel route. Its itinerary includes Turpan, Tianchi Lake, Hemu, Kanas, Burqin and Altay.

Travelers can explore the region's history at Urumqi's Xinjiang Museum and learn about Silk Road culture by watching the film, Myth of the Silk Road, by acclaimed director Lu Chuan.

Fuhai county will host a mass ice-fishing event, featuring an all-fish banquet afterward.

Visitors to Kanas can stay in Tuva people's traditional houses.

Locals still use skis made from pine and fur, the essential style of which may date back 12,000 years. They also host annual competitions using the footwear.

Hemu offers various contemporary winter sports.

Xinjiang introduced six special tourism trains and 10 driving routes earlier this year. These serve travelers well, since attractions are scattered across the vast region.

The tourism commission is hosting a winter-itinerary-design competition. It has invited agencies, tour customizers and experienced travelers to integrate folk customs, sports and food in ways that present the best of winter in Xinjiang.

The results were released on Nov 1, and the winning routes will be promoted afterward.

Indeed, they may blaze new trails that show why traveling through Xinjiang is sometimes best done through the snow.

Contact the writer at yangfeiyue@chinadaily.com.cn